Master of Business Administration: Digital Marketing Concentration—36 hours

Degree Requirements

MBA Required Core—24 hours

MBA 601	MBA Orientation	0
MBA 610	Managerial Economics	3
MBA 613	Analytical Managerial Accounting	3
MBA 620	Ethical Management	3
MBA 625	Managerial Finance	3
MBA 628	Strategic Marketing	3
MBA 642	Strategic Management	3
MBA 648	Organizational Behavior	3
MBA 635	Business Analytics	3
	Or
MBA 653	Operations Management	3

Digital Marketing Required Courses—12 hours

MBA 636	Digital Marketing	3
MBA 637	Consumer Behavior	3
MBA 647	Digital Content Optimization & Advertising	3
	Select one 3 hour MBA elective not listed above	3

MBA - Course listings