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Master of Business Administration: Digital Marketing Concentration—36 hours

Degree Requirements

MBA Required Core—24 hours

MBA 601MBA Orientation

0
MBA 610Managerial Economics

3
MBA 613Analytical Managerial Accounting

3
MBA 620Ethical Management

3
MBA 625Managerial Finance

3
MBA 628Strategic Marketing

3
MBA 642Strategic Management

3
MBA 648Organizational Behavior

3

MBA 635Business Analytics

3
Or
MBA 653Operations Management

3

Digital Marketing Required Courses—12 hours

MBA 636Digital Marketing

3
MBA 637Marketing Decision-Making

3
MBA 647Digital Content Optimization & Advertising

3
Select one 3-hour MBA elective not listed above: MBA - Course listings